November 30, 2012 | Posted in:Uncategorized

20,000 preview accounts signed up within 48 hours. At an average of 3 applications per signup and assuming a minimum of 2 programmers behind each application what we have is 60000 apps in the making with 120000 programmers riding this super power Google App engine. Finally what we have is a monster platform for easy development, deployment, distribution of web platforms that can seamlesslyintegrate and migrate existing user/enterprise management systems with ease. And its only a preview phase release. Considering a 1 : 10 ratio after it is open to all – Google can easily pile up a million programmers doing clicketi clickety click – coding on its new free to start platform relentlessly -i.e. Google App Engine.

And the obvious next step from Google – A Google App appliance in line with its search appliance where any App engine developer will be able to deploy his/her application without being onsite and with a few clicks on his Google app management console that will be available for a couple of thousand dollars a piece (Most likely) . With the plethora of google products available with free to start Google App there goes MS Office + MS Exchange for a toss and a super competitor to MS Dynamic GP or whatever it is called. Imagine being able to perform a google search to find more information about some subject on your intranet when you are working in a company of 5000 people. I bet you are gonna love it.

This seems like a big brother effect to what Microsoft did in the 80′s and the 90′s. With its innovative desktop software built on top of windows os it nuked many companies to take a lead that everyone thought was unassailable. And keeping up with the fine tradition of technology surprises here we are, or as it seems we are in for a change that none of us thought would be possible. Microsoft is facing a clear challenge that can see it going extinct or at least pushed over to the sidewalk – and it can do nothing as yet to beat it. Using a few easily available migration tools you can move from your existing MS Exchange + MS Office driven team ( You needed to pay approx. a avg. of 400 – 500 USD per station) to a meager under ( 30 USD a user per year). The appliance cost is easily offset since it will be bundled with its own hardware.

With 67% of search queries going to Google and another 20% to yahoo, what Microsoft will be left with is its flagship Windows platform – With browser becoming a place to access all required applications this too seems to be headed for further complications. Though home users may take a long time to open up to other options enterprises can easily opt for a switch. A business with 100000 users can save on costs ( from 500 * 100000 USD to 30 * 100000 USD) for its team collaboration needs. Now thats a massive gap any CEO / COO will open up to. On top of it will be massive number of 3rd party enterprise apps built with Google App engine that can help run any enterprise smoothly and avail the ease of deployment features. On top of it an option to use Google App free for the standard version if you wish a model most 3rd party app providers are sure to follow.

How easy it is a switch over? Plenty of case studies are popping up every now and than. Try running thissearch .

What can it do the market – is open to a wide range of speculations and here is a my version.

It can drive Microsoft to its pits of extinction

With 60% of its revenues coming from Windows + Office + MS Exchange its profits are bound to go downhill. Also with Search advertising money totally in Google’s yards for a long time to come its a big question where Microsoft will fund itself from.

How do I run my team and business -

i. Few Windows XP workstations on a workgroup
ii. Linux machines for server app deployment + MS SQL
iii. Google App for all my collaboration needs bound to ensarm.com which provides me easy co branding options. Though we still use MS word we are definitely on our way to use Google docs in short span as it matures.
iv. Eclipse and other free tools for most of development efforts in addition to Visual studio for small efforts like Outlook plugins.

Looking back at it the only thing that I need a replacement in future is Windows XP and a C# compiler. Being a development business I don’t see this as a major hurdle to move on.

Related links -

Techcrunh – Google – Salesforce tie up

Google Enterprise launches Its Own App Marketplace

On Read Write Web

What do you think? Do post your comments.

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